GM section: collate current metrics

Now that we’ve identified the key growth levers, the next step is to assess our current metrics. It'll help us craft strategies to achieve the goal. Based on the current metrics, you'll calculate the nuke scenario:

1. Identify the north star metric for your product

2. Build a mathematical growth equation to achieve the north star

3. Collate the current metrics and establish a nuke scenario

4. Calculate the incremental growth based on your growth model

5. Learn how to present your growth model in a structured manner

For eg: if your NSM is revenue, you need to collate data on the following metrics:

Current monthly new users

Visit to signup rate

Sign-up to trial rate

Trial to purchase rate

1st purchase to 2nd purchase rate

Retention rate - M3/M6/M12/M18/M24

Current definition of casual users

Current definition of core users

Current definition of power users

Activation metric definition

Retention metric definition

Monetizable user definition

Current frequency of casual users

Current frequency of core users

Current frequency of power users

Here’s a template you can use to input your data and calculate users in M12 if there there is no acquisition of new users. Once you have this number, you will need adjust your goal aligned to your NSM accordingly.